FEATURED IN HOW INTERNATIONAL DESIGN ANNUAL, ADCD AWARD RECIPIENT
Alzheimer's disease is always personal. It is the type of disease that makes you feel you've lost someone twice. My grandmother was recently diagnosed and so when I got the chance to work on a fundraising piece for CU Anschutz Medical Campus, I jumped at it. This mailer mimics what the disease does, and what investing in CUAMC can do for patients—restore these precious pieces of one's identity. It was printed with the goal of raising millions of dollars for Alzheimer's research. For the sake of anyone who has dealt with the disease, I hope it works.